Zhang Trust & Estate Law
Zhang Trust & Estate Law served a niche audience — Chinese-American families needing estate planning and trust services. Most competitors marketed only in English, missing the large Chinese-speaking population. However, the firm had no online marketing strategy and depended solely on community referrals, which were inconsistent and hard to scale.
We developed a bilingual content marketing strategy that positioned the firm as the go-to resource for Chinese-American estate planning. SEO was optimized for both English and Chinese search queries. A WeChat and social media presence was built to reach the community where they spend time online. Google Ads targeted high-intent English queries to capture cross-over searches.
Created a fully bilingual website with separate English and Chinese content hubs. Published a 15-part blog series on estate planning basics for immigrants. Launched a WeChat official account with weekly educational posts. Ran Google Ads campaigns targeting "trust lawyer Flushing" and similar terms. Hosted two free online seminars on estate planning that generated email signups.
“Golden Key understands our community deeply. Their bilingual approach brought us clients we never would have reached. Our seminars are now packed, and new leads come in every week.”
— Zhang Trust & Estate Law
Before / After Comparison
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