YiTeacher Music Academy

YiTeacher Music Academy offered piano, violin, and voice lessons with highly qualified instructors, but enrollment was plateauing. Their marketing was limited to flyers in local Chinese supermarkets. Parents searching online for music lessons found larger chain music schools with more professional websites. Student recital videos were going unwatched on an inactive YouTube channel.

We transformed YiTeacher's student performances and teaching moments into powerful marketing content. Social media showcased student achievements and instructor expertise to build community trust. Google Ads captured parents actively searching for music lessons. Local SEO ensured discovery by families in the Flushing and Queens area.

Created a parent-focused social media strategy on Instagram and WeChat. Produced monthly student showcase videos and instructor spotlight features. Launched "Free Trial Lesson" Google Ads campaigns. Built dedicated pages for each instrument program with instructor bios. Optimized Google Business Profile with student performance photos and parent reviews. Ran Facebook Ads targeting parents in Flushing and Queens with children aged 4-16.