Wang Eye Center
Wang Eye Center specialized in advanced cataract surgery and LASIK but was overshadowed online by large hospital-affiliated practices with massive marketing budgets. Their website was clinically informative but not optimized for conversions or search engines. Patient education content was limited, and most potential patients chose competitors with stronger brand recognition.
We positioned Dr. Wang as a thought leader through a comprehensive content and video marketing strategy. SEO focused on procedure-specific, long-tail keywords where hospital competitors were less dominant. Google Ads targeted patients actively researching cataract surgery options. Video testimonials and educational content were produced to build trust.
Produced 8 patient testimonial videos and 12 educational procedure videos. Created a comprehensive cataract surgery guide with 10 chapters. Built dedicated landing pages for cataract, LASIK, and glaucoma services. Launched Google Ads campaigns segmented by procedure type. Optimized for 50+ ophthalmology-related keywords. Set up a YouTube channel with regular content uploads.
“The video marketing strategy was a game-changer. Patients come in already trusting us because they have seen our educational content. Golden Key understands healthcare marketing at a deep level.”
— Wang Eye Center
Before / After Comparison
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