Thai Royal Cuisine

Thai Royal Cuisine offered authentic, upscale Thai food in Midtown Manhattan but was perceived as just another Thai takeout place. Weekday dinner service was consistently underperforming, and the restaurant was not attracting the mid-to-high-end diners it targeted. Their brand identity did not match the quality of their food and service.

We executed a brand repositioning strategy that elevated Thai Royal Cuisine's image from casual takeout to premium dining. High-quality visual content showcased the sophisticated plating and ambiance. Partnerships with lifestyle and food influencers brought the target demographic through the door. Google Ads captured high-intent searches for upscale Thai dining.

Redesigned the website with a premium aesthetic and integrated OpenTable reservations. Produced cinematic food videos highlighting the chef's technique. Partnered with 10 Manhattan food and lifestyle influencers. Ran Instagram ads targeting users interested in fine dining, Thai cuisine, and Midtown restaurants. Launched a weekday tasting menu promotion marketed through all channels.