ShangMei Beauty Studio

ShangMei Beauty Studio offered semi-permanent makeup, lash extensions, and bridal beauty services, but their client base was limited to word-of-mouth referrals. Their Instagram had 800 followers with inconsistent posting. Competitors with strong social media presences were attracting clients who valued online portfolios when choosing beauty services. ShangMei's exceptional work was not being seen.

We developed a portfolio-driven social media strategy that made ShangMei's work the centerpiece of their marketing. High-quality before-and-after content demonstrated their skill. Cross-platform presence on Instagram and Xiaohongshu reached both English and Chinese-speaking clients. Google Ads captured active searchers while social media built long-term brand awareness.

Created a professional photography workflow for documenting every client transformation. Built a content strategy with 6 posts per week across Instagram and Xiaohongshu. Produced tutorial Reels showcasing techniques and artistry. Launched Google Ads targeting "microblading Flushing," "lash extensions," and bridal beauty keywords. Redesigned the website as a visual portfolio with online booking. Ran Instagram growth campaigns with giveaways and collaborations.