Queens Home Realty

Queens Home Realty was a mid-size brokerage competing against both national franchises and boutique firms in Queens. Their website was outdated, and they had no systematic approach to online lead generation. First-time home buyers, a key demographic, were going to competitors with more informative online resources and better user experiences.

We created a first-time buyer-focused digital strategy that provided educational resources while capturing leads. Local SEO ensured visibility in neighborhood-specific searches. Facebook Ads targeted renters in Queens who were likely ready to buy. A redesigned website made property search intuitive and lead capture seamless.

Redesigned the website with IDX integration for property search. Created a "First-Time Buyer Guide to Queens" content series. Built landing pages for Flushing, Bayside, Forest Hills, and Rego Park. Launched Facebook Ads targeting Queens renters aged 28-45 with household income above $80K. Ran Google Ads for "houses for sale in Queens" variations. Implemented chatbot for after-hours lead capture.