NYC Home Insurance Agency

NYC Home Insurance Agency was competing against national insurance brands like State Farm and Allstate that dominated online advertising. Their website had generic content that did not address the unique challenges of insuring NYC properties — flood zones, co-ops, brownstones, and high-value properties. Quote request forms had a 2% conversion rate, and most traffic bounced without engaging.

We differentiated the agency by focusing on NYC-specific insurance expertise that national brands could not match. Content addressed unique NYC property challenges. Landing pages were optimized for specific property types and insurance needs. Google Ads targeted homeowners with specific concerns rather than generic insurance keywords.

Created NYC-specific insurance guides for co-op owners, brownstone owners, and flood zone properties. Built optimized landing pages for each property type with tailored quote forms. Launched Google Ads targeting specific concerns like "flood insurance NYC" and "co-op insurance Brooklyn." Implemented multi-step quote forms that increased completion rates by 3x. Published monthly market update blog posts on NYC insurance trends. Set up retargeting for quote form abandoners.