Dr. Wu Dermatology Clinic

Dr. Wu's dermatology practice offered both medical and cosmetic dermatology but was struggling to differentiate from the numerous dermatologists in Manhattan. Patients were choosing doctors based on online content and reviews, but Dr. Wu's online presence was minimal. The practice website was clinical and uninviting, with no educational resources that prospective patients needed when researching skin conditions.

We built Dr. Wu's personal brand as a trusted skin health expert through educational content marketing. Video content addressed common skin concerns in an approachable way. SEO targeted both medical dermatology conditions (acne, eczema, psoriasis) and cosmetic procedures (chemical peels, laser treatments). Google Ads captured high-intent searches for specific skin treatments.

Produced a "Skin Health with Dr. Wu" video series covering 20 common skin conditions. Created comprehensive condition pages with symptoms, causes, and treatment options. Launched Google Ads for both medical and cosmetic dermatology keywords. Built a before-and-after gallery for cosmetic procedures. Optimized for 40+ dermatology keywords. Published weekly blog posts on seasonal skin care and treatment innovations.