CoolHome HVAC LLC

CoolHome HVAC was a quality HVAC contractor in Flushing with excellent technical skills but minimal marketing. They experienced extreme seasonality — overwhelmed in summer, idle in winter. Their Google Business Profile was unclaimed, and competitors with aggressive online marketing were stealing their market share. Emergency repair calls were going to the first company that showed up in search.

We built an always-on digital marketing system that captured emergency repair searches while building a pipeline for installation projects. Google Business Profile was optimized to dominate the local map pack. Seasonal campaigns were designed to pre-sell maintenance contracts and installations during slower months. Google Ads targeted both emergency and planned HVAC needs.

Claimed and optimized Google Business Profile with service areas, photos, and Q&A. Built a fast-loading, mobile-first website with click-to-call on every page. Launched emergency-focused Google Ads campaigns with call extensions. Created seasonal content for AC maintenance, heating prep, and energy savings. Ran a winter promotion campaign for heating system installations. Implemented call tracking across all channels.