Chen Law Group

Chen Law Group was a well-established immigration firm in Flushing but relied almost entirely on word-of-mouth referrals. Their outdated website had no SEO presence, and they were invisible on Google for high-intent keywords. Competitors were spending heavily on Google Ads, driving up CPCs in the immigration law niche.

We implemented a dual-channel approach combining aggressive local SEO with precisely targeted Google Ads campaigns. The SEO strategy focused on building topical authority around immigration law topics while optimizing for bilingual (English/Chinese) search queries. For paid ads, we developed a negative-keyword-heavy campaign structure to eliminate wasted spend on informational queries.

Redesigned the website with conversion-optimized landing pages for each visa category (H-1B, EB-5, family-based). Built out 25+ long-form blog posts targeting informational immigration queries. Launched Google Ads campaigns segmented by visa type with dedicated landing pages. Implemented call tracking and form analytics to measure true cost per qualified lead.