Chen Commercial Real Estate

Chen Commercial Real Estate specialized in commercial properties in Queens but relied entirely on broker-to-broker networking and cold calling. Their website was a basic template with no commercial listings or market data. They had zero presence on LinkedIn, where commercial real estate decisions are increasingly influenced. Bilingual capabilities were underutilized in marketing.

We developed a professional content marketing strategy positioning Chen as the Queens commercial real estate expert. LinkedIn was used to reach business decision-makers and investors. SEO targeted commercial-specific keywords that residential-focused competitors ignored. Bilingual content attracted the large Chinese-American business community in Queens.

Built a commercial listing platform with search and filter functionality. Created quarterly market reports for Queens commercial real estate. Published bilingual blog content on commercial leasing, investment, and zoning topics. Launched LinkedIn company page with weekly posts and articles. Ran Google Ads targeting "commercial space Queens" and related terms. Developed email newsletter for investors and business owners.