Beauty Salon Supply NYC

Beauty Salon Supply NYC was a wholesale beauty supply distributor with a physical store in Manhattan. Their e-commerce site was poorly structured, with duplicate product pages and no SEO optimization. Amazon and large distributors dominated online search results for beauty products, and their email list had only 300 subscribers. Margins were being squeezed by price competition.

We restructured their e-commerce presence to compete effectively against larger retailers by focusing on niche product categories and professional salon buyers. Google Shopping was optimized for product-level visibility. Email marketing built a loyal wholesale customer base with exclusive pricing. Social media showcased product applications and salon results to drive demand.

Restructured the entire e-commerce catalog with proper category hierarchy and product schema. Optimized 500+ product pages for search with unique descriptions. Launched Google Shopping campaigns with feed optimization. Built an email automation system with welcome series, abandoned cart recovery, and weekly promotions. Created Instagram and TikTok content showing products in salon use. Developed a wholesale loyalty program with tiered pricing.